This exercise, however, is simply a worthless document without a successful deployment. Your next challenge is evaluating alternatives and formulating a market strategy for growth. With a passionate core team, you have built a customer base that has come to depend on you as a trusted supplier. You, as a small business has already established a sustainable combination of capabilities, assets, and product/service offerings that have formed the pillar of your success to date. Make the most from your marketing and sales investments.įor us at Marketers Touchpoint, ‘small businesses’ are entities that have survived the start-up phase and grown into a self-sustaining revenue generation mode. We put sales and marketing process that works today and can scale to meet tomorrow’s requirements.īy outsourcing your marketing and sales enablement needs, you can better focus your energy and time on the operations of running the business.įor more information about how Innovatus Marketers Touchpoint can help a start-up grow, call us at +91-8080015500 or talk to us through our Contact Us page. We then help you to leverage the success story to enable future growth. Your litmus test is the ability to replicate the process of turning a pilot into a paying customer over and again and build a satisfied customer reference base.Īt Marketers Touchpoint, we focus on a cost-effective market strategy, assuring that your limited marketing expenditures find profitable customer relations that will provide early success. What you need is a handful of profitable customer engagements that validate the core value proposition of your offering and prove its competitive differentiated strength. ![]() Having limited human and financial resources, ‘big-bang’ marketing promotions or ‘branding’ initiatives to “get your business out there” will be a major challenge.However, should you be able to attract Series 1 funding, you might then look at developing & implementing an aggressive marketing and sales plan. However, cutting through the noise is not as easy since you may be competing with established players, who have substantial sales and marketing muscles. But to kick-start, you need to figure out how to break through the noise. You see a market opportunity and come up with an offering with a unique value proposition. ![]() As a start-up, you usually face upfront challenges during your initial years of set-up.
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